How Are Gold Prices Determined? Understanding the Market
Gold prices are influenced by a complex interplay of supply and demand, central bank policies, currency movements, and geopolitical events. Learn how these factors work together to set the price you see.

The gold price you see quoted on financial platforms is determined by a complex interplay of global supply and demand factors, financial market dynamics, and macroeconomic conditions.
The international benchmark is the LBMA (London Bullion Market Association) Gold Price, set twice daily in London. This "spot price" reflects the current market price for immediate delivery of one troy ounce of gold.
Key factors that influence gold prices include: central bank policy (interest rates affect the opportunity cost of holding gold), inflation expectations (gold is seen as an inflation hedge), currency movements (gold is priced in USD, so a weaker dollar raises gold prices), geopolitical risk (uncertainty drives safe-haven demand), and physical supply and demand (mining output, jewellery demand, industrial use).
In Australia, the gold price in AUD is calculated by dividing the USD spot price by the AUD/USD exchange rate. This means Australian gold investors are exposed to both gold price movements and currency fluctuations.
At ChatsWood Gold, our prices are updated in real time based on the live market price, ensuring you always receive a fair and transparent quote when buying or selling.